{"id":1472,"date":"2026-02-03T14:48:59","date_gmt":"2026-02-03T14:48:59","guid":{"rendered":"https:\/\/datadecoded.com\/ldn\/?post_type=seminar&#038;p=1472"},"modified":"2026-02-03T14:53:11","modified_gmt":"2026-02-03T14:53:11","slug":"moving-beyond-the-genre-trap-leveraging-ai-for-enhanced-content-metadata","status":"publish","type":"seminar","link":"https:\/\/datadecoded.com\/ldn\/seminars\/moving-beyond-the-genre-trap-leveraging-ai-for-enhanced-content-metadata\/","title":{"rendered":"Moving beyond the genre trap: leveraging AI for enhanced content metadata"},"content":{"rendered":"<p>As ITV\u2019s streaming catalogue has expanded, traditional genre-based metadata has become increasingly limiting. With ITVX now offering tens of thousands of hours of content, improving discovery and personalisation requires a deeper understanding of what programmes are about.<\/p>\n<p>Following on from ITV\u2019s previous work presented at Data Decoded Manchester, this session explores how those foundations have been extended using modern AI techniques. George and Alfie will share how pre-trained transformer models (such as sentence embedding and Named Entity Recognition models) are used to enrich content metadata at scale, helping surface themes, topics and relationships across the catalogue, and drive value across a wide variety of use cases at ITV.<\/p>\n<p>Takeaways<\/p>\n<ul>\n<li>How pre-trained transformer models can be applied pragmatically to enrich content metadata<\/li>\n<li>Why we shouldn&#8217;t throw everything at LLMs &#8211; and how the techniques that underpin them can be used more effectively for repeatable, production-grade tasks<\/li>\n<li>Why enriched metadata is vitally important in delivering value in the entertainment industry<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-1472","seminar","type-seminar","status-publish","hentry"],"acf":{"start_time":"2026-04-23 13:30:00","end_time":"2026-04-23 14:00:00","theatre":631,"speakers":[668,1475],"businesses":[666]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Moving beyond the genre trap: leveraging AI for enhanced content metadata - Data Decoded LDN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datadecoded.com\/ldn\/seminars\/moving-beyond-the-genre-trap-leveraging-ai-for-enhanced-content-metadata\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moving beyond the genre trap: leveraging AI for enhanced content metadata\" \/>\n<meta property=\"og:description\" content=\"As ITV\u2019s streaming catalogue has expanded, traditional genre-based metadata has become increasingly limiting. With ITVX now...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datadecoded.com\/ldn\/seminars\/moving-beyond-the-genre-trap-leveraging-ai-for-enhanced-content-metadata\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Decoded LDN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataDecoded\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T14:53:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datadecoded.com\/ldn\/wp-content\/uploads\/sites\/4\/2025\/11\/SS005579-DATA-DECODED-LDN-SITE-HEADER-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DataDecoded_HQ\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/seminars\\\/moving-beyond-the-genre-trap-leveraging-ai-for-enhanced-content-metadata\\\/\",\"url\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/seminars\\\/moving-beyond-the-genre-trap-leveraging-ai-for-enhanced-content-metadata\\\/\",\"name\":\"Moving beyond the genre trap: leveraging AI for enhanced content metadata - Data Decoded LDN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/#website\"},\"datePublished\":\"2026-02-03T14:48:59+00:00\",\"dateModified\":\"2026-02-03T14:53:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/seminars\\\/moving-beyond-the-genre-trap-leveraging-ai-for-enhanced-content-metadata\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/seminars\\\/moving-beyond-the-genre-trap-leveraging-ai-for-enhanced-content-metadata\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/seminars\\\/moving-beyond-the-genre-trap-leveraging-ai-for-enhanced-content-metadata\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Moving beyond the genre trap: leveraging AI for enhanced content metadata\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/#website\",\"url\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/\",\"name\":\"Data Decoded LDN\",\"description\":\"14-15 Apr 2027, Olympia London\",\"publisher\":{\"@id\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/#organization\",\"name\":\"Data Decoded LDN\",\"url\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/11\\\/SS005579-DATA-DECODED-LDN-SITE-HEADER-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/11\\\/SS005579-DATA-DECODED-LDN-SITE-HEADER-scaled.webp\",\"width\":2560,\"height\":1280,\"caption\":\"Data Decoded LDN\"},\"image\":{\"@id\":\"https:\\\/\\\/datadecoded.com\\\/ldn\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DataDecoded\",\"https:\\\/\\\/x.com\\\/DataDecoded_HQ\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/105812864\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@DataDecodedHQ\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Moving beyond the genre trap: leveraging AI for enhanced content metadata - Data Decoded LDN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datadecoded.com\/ldn\/seminars\/moving-beyond-the-genre-trap-leveraging-ai-for-enhanced-content-metadata\/","og_locale":"en_US","og_type":"article","og_title":"Moving beyond the genre trap: leveraging AI for enhanced content metadata","og_description":"As ITV\u2019s streaming catalogue has expanded, traditional genre-based metadata has become increasingly limiting. 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