{"id":1543,"date":"2026-02-12T22:59:49","date_gmt":"2026-02-12T22:59:49","guid":{"rendered":"https:\/\/datadecoded.com\/ldn\/?post_type=seminar&p=1543"},"modified":"2026-02-12T22:59:49","modified_gmt":"2026-02-12T22:59:49","slug":"why-their-brains-hate-new-tech-and-what-to-do-about-it","status":"publish","type":"seminar","link":"https:\/\/datadecoded.com\/ldn\/seminars\/why-their-brains-hate-new-tech-and-what-to-do-about-it\/","title":{"rendered":"Why Their Brains Hate New Tech (and What to Do About It)"},"content":{"rendered":"
Why do smart, capable teams hesitate when new tools are introduced\u2026 even when the benefits seem obvious?<\/div>\n
<\/div>\n
The answer isn\u2019t resistance or lack of will … it\u2019s how our brains are wired.<\/div>\n
<\/div>\n
This session explores the neuroscience and evolutionary psychology behind resistance to change, from threat perception in the brain to cognitive load and habit formation. We\u2019ll discover why new technology can trigger stress responses, how uncertainty affects decision-making, and why logic alone rarely drives adoption. By translating human biology into practical strategies, this session helps leaders, analysts, and technologists design change approaches that work with the brain – supporting confidence, capability, and psychological safety – rather than unintentionally overwhelming it.<\/div>\n
<\/div>\n
Takeaways<\/strong><\/div>\n
    \n
  • Understand the brain mechanisms that drive resistance to change<\/li>\n
  • Learn why \u201cbetter tools\u201d aren\u2019t enough to change behaviour<\/li>\n
  • Identify biological triggers that block technology adoption<\/li>\n
  • Apply neuroscience based techniques to improve uptake and usage<\/li>\n
  • <\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-1543","seminar","type-seminar","status-publish","hentry"],"acf":{"start_time":"2026-04-23 15:45:00","end_time":"2026-04-23 16:25:00","theatre":635,"speakers":[468],"businesses":""},"yoast_head":"\nWhy Their Brains Hate New Tech (and What to Do About It) - Data Decoded LDN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datadecoded.com\/ldn\/seminars\/why-their-brains-hate-new-tech-and-what-to-do-about-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Their Brains Hate New Tech (and What to Do About It)\" \/>\n<meta property=\"og:description\" content=\"Why do smart, capable teams hesitate when new tools are introduced\u2026 even when the benefits seem...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datadecoded.com\/ldn\/seminars\/why-their-brains-hate-new-tech-and-what-to-do-about-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Decoded LDN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataDecoded\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datadecoded.com\/ldn\/wp-content\/uploads\/sites\/4\/2025\/11\/SS005579-DATA-DECODED-LDN-SITE-HEADER-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DataDecoded_HQ\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datadecoded.com\/ldn\/seminars\/why-their-brains-hate-new-tech-and-what-to-do-about-it\/\",\"url\":\"https:\/\/datadecoded.com\/ldn\/seminars\/why-their-brains-hate-new-tech-and-what-to-do-about-it\/\",\"name\":\"Why Their Brains Hate New Tech (and What to Do About It) - 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