{"id":1863,"date":"2026-03-27T16:21:40","date_gmt":"2026-03-27T16:21:40","guid":{"rendered":"https:\/\/datadecoded.com\/ldn\/?post_type=speaker&#038;p=1863"},"modified":"2026-04-08T15:41:18","modified_gmt":"2026-04-08T15:41:18","slug":"anna-ovchynnikova","status":"publish","type":"speaker","link":"https:\/\/datadecoded.com\/ldn\/speakers\/anna-ovchynnikova\/","title":{"rendered":"Anna Ovchynnikova"},"content":{"rendered":"<p>Anna Ovchynnikova is Head of Product at Accton, where she leads the design of products that make analytics more structured, reliable, and discoverable. She works with organisations that struggle with report sprawl, unclear ownership, and low adoption, helping them create systems that turn reports into decision support rather than unused assets.<\/p>\n<p>With over a decade of experience across telecom, retail, pharmaceuticals, and government, Anna has managed large-scale analytics initiatives, from cataloguing thousands of reports to designing governance workflows that cut support times in half. Her career has consistently focused on the intersection of analytics and business performance, ensuring that BI environments serve people \u2014 not the other way around.<\/p>\n<p>At Accton, Anna leads the development of Insight Hub \u2014 the tool that reduces BI chaos and makes analytics clear, reliable, and ready for everyday business use.<\/p>\n","protected":false},"featured_media":1864,"template":"","speaker-category":[10],"class_list":["post-1863","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker-category-speaker"],"acf":{"position":"Head of Product","business":1821,"email":"","phone":"","website":"","address":"","linkedin":"","facebook":"","instagram":"","youtube":"","x":"","bluesky":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anna Ovchynnikova - Data Decoded LDN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datadecoded.com\/ldn\/speakers\/anna-ovchynnikova\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anna Ovchynnikova\" \/>\n<meta property=\"og:description\" content=\"Anna Ovchynnikova is Head of Product at Accton, where she leads the design of products that...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datadecoded.com\/ldn\/speakers\/anna-ovchynnikova\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Decoded LDN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataDecoded\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T15:41:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datadecoded.com\/ldn\/wp-content\/uploads\/sites\/4\/2026\/03\/Anna-Ovchynnikova.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1027\" \/>\n\t<meta property=\"og:image:height\" content=\"1343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DataDecoded_HQ\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datadecoded.com\/ldn\/speakers\/anna-ovchynnikova\/\",\"url\":\"https:\/\/datadecoded.com\/ldn\/speakers\/anna-ovchynnikova\/\",\"name\":\"Anna Ovchynnikova - 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