{"id":1894,"date":"2026-03-31T13:38:42","date_gmt":"2026-03-31T13:38:42","guid":{"rendered":"https:\/\/datadecoded.com\/ldn\/?post_type=speaker&#038;p=1894"},"modified":"2026-03-31T13:38:42","modified_gmt":"2026-03-31T13:38:42","slug":"daniel-adams","status":"publish","type":"speaker","link":"https:\/\/datadecoded.com\/ldn\/speakers\/daniel-adams\/","title":{"rendered":"Daniel Adams"},"content":{"rendered":"<p>Daniel Adams is the Global Analytics Manager at Edmund Optics where he leads a team responsible for building and maintaining a single source of truth for reliable reporting and analysis across all areas of the business. Since 2023, he has been building a dedicated analytics function and exploring opportunities to leverage machine learning and artificial intelligence to solve business problems and create real value. He holds two master\u2019s degrees in Astrophysics and Computer Science and has been working in data and analytics for over 6 years. <\/p>\n","protected":false},"featured_media":1895,"template":"","speaker-category":[10],"class_list":["post-1894","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker-category-speaker"],"acf":{"position":"Global Analytics Manager","business":1891,"email":"","phone":"","website":"","address":"","linkedin":"","facebook":"","instagram":"","youtube":"","x":"","bluesky":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daniel Adams - Data Decoded LDN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datadecoded.com\/ldn\/speakers\/daniel-adams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daniel Adams\" \/>\n<meta property=\"og:description\" content=\"Daniel Adams is the Global Analytics Manager at Edmund Optics where he leads a team responsible...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datadecoded.com\/ldn\/speakers\/daniel-adams\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Decoded LDN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataDecoded\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datadecoded.com\/ldn\/wp-content\/uploads\/sites\/4\/2026\/03\/Daniel-Adams-Edmund-Optics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"798\" \/>\n\t<meta property=\"og:image:height\" content=\"798\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DataDecoded_HQ\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datadecoded.com\/ldn\/speakers\/daniel-adams\/\",\"url\":\"https:\/\/datadecoded.com\/ldn\/speakers\/daniel-adams\/\",\"name\":\"Daniel Adams - 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