{"id":1619,"date":"2026-07-10T14:42:17","date_gmt":"2026-07-10T14:42:17","guid":{"rendered":"https:\/\/datadecoded.com\/mcr\/?post_type=business&#038;p=1619"},"modified":"2026-07-14T17:56:55","modified_gmt":"2026-07-14T17:56:55","slug":"rsmb","status":"publish","type":"business","link":"https:\/\/datadecoded.com\/mcr\/exhibitors\/rsmb\/","title":{"rendered":"RSMB"},"content":{"rendered":"<p>RSMB was established in 1987 to offer high quality design and operations in the field of television audience measurement. Since then we&#8217;ve earned a reputation for innovation in audience research methodologies that have helped the UK media research industry meet the challenges of rapid changes in consumer media use.<\/p>\n<p>RSMB has been a contractor to BARB since 1989 and this relationship will continue until at least 2029. In June 2021 BARB awarded us a new contract which will run from 2024; this is our fourth consecutive BARB contract and encompasses methodology, statistical design and quality control for the overall service.<\/p>\n<p>RSMB\u2019s expertise has been recognised by other industry organisations. RAJAR (Radio Joint Audience Research Ltd) appointed RSMB as one of the contractors for the service which started in 2007. RSMB\u2019s appointment reflected RAJAR\u2019s desire to be able to respond to the increasing demands and complexity of the UK radio industry.<\/p>\n<p>In addition, the company has worked with clients to develop a number of data integrations and macro models that are regarded to have broken new ground in cross-media research, such as the IPA TouchPoints media planning tool and Comcast\/Sky&#8217;s UK implementation of the CFlight cross platform measurement and reporting methodology. The CFlight methodology is now being enhanced to include ITV and Channel 4.<\/p>\n","protected":false},"template":"","business-category":[11,8],"class_list":["post-1619","business","type-business","status-publish","hentry","business-category-bronze-exhibitor","business-category-exhibitor"],"acf":{"colour_logo":1620,"white_logo":"","stand_no":"A32","email":"","phone":"","website":"https:\/\/www.rsmb.solutions\/","address":"","linkedin":"https:\/\/www.linkedin.com\/company\/rsmb\/","facebook":"","instagram":"","youtube":"","x":"","bluesky":"","whatsapp":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RSMB - Data Decoded MCR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datadecoded.com\/mcr\/exhibitors\/rsmb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RSMB\" \/>\n<meta property=\"og:description\" content=\"RSMB was established in 1987 to offer high quality design and operations in the field of...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datadecoded.com\/mcr\/exhibitors\/rsmb\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Decoded MCR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataDecoded\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T17:56:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/11\/SS005576-DATA-DECODED-MCR-2026-WEBSITE-UPDATE-1-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DataDecoded_HQ\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/exhibitors\\\/rsmb\\\/\",\"url\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/exhibitors\\\/rsmb\\\/\",\"name\":\"RSMB - Data Decoded MCR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/#website\"},\"datePublished\":\"2026-07-10T14:42:17+00:00\",\"dateModified\":\"2026-07-14T17:56:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/exhibitors\\\/rsmb\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/exhibitors\\\/rsmb\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/exhibitors\\\/rsmb\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RSMB\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/#website\",\"url\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/\",\"name\":\"Data Decoded MCR\",\"description\":\"13-14 Oct 2026, Manchester Central\",\"publisher\":{\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/#organization\",\"name\":\"Data Decoded MCR\",\"url\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/11\\\/SS005576-DATA-DECODED-MCR-2026-WEBSITE-UPDATE-1-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/11\\\/SS005576-DATA-DECODED-MCR-2026-WEBSITE-UPDATE-1-scaled.webp\",\"width\":2560,\"height\":1280,\"caption\":\"Data Decoded MCR\"},\"image\":{\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DataDecoded\",\"https:\\\/\\\/x.com\\\/DataDecoded_HQ\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/105812864\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@DataDecodedHQ\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"RSMB - Data Decoded MCR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datadecoded.com\/mcr\/exhibitors\/rsmb\/","og_locale":"en_US","og_type":"article","og_title":"RSMB","og_description":"RSMB was established in 1987 to offer high quality design and operations in the field of...","og_url":"https:\/\/datadecoded.com\/mcr\/exhibitors\/rsmb\/","og_site_name":"Data Decoded MCR","article_publisher":"https:\/\/www.facebook.com\/DataDecoded","article_modified_time":"2026-07-14T17:56:55+00:00","og_image":[{"width":2560,"height":1280,"url":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/11\/SS005576-DATA-DECODED-MCR-2026-WEBSITE-UPDATE-1-scaled.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@DataDecoded_HQ","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/datadecoded.com\/mcr\/exhibitors\/rsmb\/","url":"https:\/\/datadecoded.com\/mcr\/exhibitors\/rsmb\/","name":"RSMB - Data Decoded MCR","isPartOf":{"@id":"https:\/\/datadecoded.com\/mcr\/#website"},"datePublished":"2026-07-10T14:42:17+00:00","dateModified":"2026-07-14T17:56:55+00:00","breadcrumb":{"@id":"https:\/\/datadecoded.com\/mcr\/exhibitors\/rsmb\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datadecoded.com\/mcr\/exhibitors\/rsmb\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/datadecoded.com\/mcr\/exhibitors\/rsmb\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/datadecoded.com\/mcr\/"},{"@type":"ListItem","position":2,"name":"RSMB"}]},{"@type":"WebSite","@id":"https:\/\/datadecoded.com\/mcr\/#website","url":"https:\/\/datadecoded.com\/mcr\/","name":"Data Decoded MCR","description":"13-14 Oct 2026, Manchester Central","publisher":{"@id":"https:\/\/datadecoded.com\/mcr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datadecoded.com\/mcr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/datadecoded.com\/mcr\/#organization","name":"Data Decoded MCR","url":"https:\/\/datadecoded.com\/mcr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/datadecoded.com\/mcr\/#\/schema\/logo\/image\/","url":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/11\/SS005576-DATA-DECODED-MCR-2026-WEBSITE-UPDATE-1-scaled.webp","contentUrl":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/11\/SS005576-DATA-DECODED-MCR-2026-WEBSITE-UPDATE-1-scaled.webp","width":2560,"height":1280,"caption":"Data Decoded MCR"},"image":{"@id":"https:\/\/datadecoded.com\/mcr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DataDecoded","https:\/\/x.com\/DataDecoded_HQ","https:\/\/www.linkedin.com\/company\/105812864\/","https:\/\/www.youtube.com\/@DataDecodedHQ"]}]}},"_links":{"self":[{"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/business\/1619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/business"}],"about":[{"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/types\/business"}],"wp:attachment":[{"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/media?parent=1619"}],"wp:term":[{"taxonomy":"business-category","embeddable":true,"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/business-category?post=1619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}