{"id":313,"date":"2025-05-12T18:38:59","date_gmt":"2025-05-12T18:38:59","guid":{"rendered":"https:\/\/datadecoded.com\/mcr\/?p=313"},"modified":"2025-05-12T18:38:59","modified_gmt":"2025-05-12T18:38:59","slug":"what-is-synthetic-data","status":"publish","type":"post","link":"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/","title":{"rendered":"What Is Synthetic Data?"},"content":{"rendered":"<p class=\"\" data-start=\"127\" data-end=\"556\">In today\u2019s data-driven landscape, the demand for high-quality, privacy-compliant, and diverse datasets is outpacing supply. Enter <strong data-start=\"257\" data-end=\"275\">synthetic data<\/strong>\u2014artificially generated information that mimics real-world data without exposing sensitive or personally identifiable information (PII). As organisations look to accelerate analytics, AI development, and data sharing, synthetic data is emerging as a powerful and scalable solution.<\/p>\n<h3 class=\"\" data-start=\"558\" data-end=\"585\">What is Synthetic Data?<\/h3>\n<p class=\"\" data-start=\"587\" data-end=\"925\"><strong data-start=\"587\" data-end=\"605\">Synthetic data<\/strong> is data that is generated algorithmically rather than collected from real-world events or user activity. It can replicate the statistical properties, structure, and relationships found in actual datasets, making it highly useful for training machine learning models, performing simulations, or testing software systems.<\/p>\n<p class=\"\" data-start=\"927\" data-end=\"972\">There are three main types of synthetic data:<\/p>\n<ul data-start=\"973\" data-end=\"1276\">\n<li class=\"\" data-start=\"973\" data-end=\"1075\">\n<p class=\"\" data-start=\"975\" data-end=\"1075\"><strong data-start=\"975\" data-end=\"994\">Fully synthetic<\/strong>: No original data is used; it&#8217;s generated from statistical or generative models.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1076\" data-end=\"1182\">\n<p class=\"\" data-start=\"1078\" data-end=\"1182\"><strong data-start=\"1078\" data-end=\"1101\">Partially synthetic<\/strong>: Some real data is retained, with sensitive fields replaced by synthetic values.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1183\" data-end=\"1276\">\n<p class=\"\" data-start=\"1185\" data-end=\"1276\"><strong data-start=\"1185\" data-end=\"1205\">Hybrid synthetic<\/strong>: A mix of synthetic and real data used to balance realism and privacy.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"1278\" data-end=\"1320\">Why Synthetic Data Is Gaining Traction<\/h3>\n<ol data-start=\"1322\" data-end=\"2445\">\n<li class=\"\" data-start=\"1322\" data-end=\"1571\">\n<p class=\"\" data-start=\"1325\" data-end=\"1571\"><strong data-start=\"1325\" data-end=\"1351\">Privacy and Compliance<\/strong> With growing concerns over data privacy laws like GDPR, HIPAA, and CCPA, synthetic data offers a <strong data-start=\"1452\" data-end=\"1477\">risk-free alternative<\/strong>. Since it doesn\u2019t contain real user information, it can often bypass restrictions around PII.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1573\" data-end=\"1811\">\n<p class=\"\" data-start=\"1576\" data-end=\"1811\"><strong data-start=\"1576\" data-end=\"1597\">Data Availability<\/strong> Organizations frequently face <strong data-start=\"1631\" data-end=\"1649\">limited access<\/strong> to production-quality data, especially during early-stage development or when working across departments or third-party vendors. Synthetic data fills these gaps.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1813\" data-end=\"2021\">\n<p class=\"\" data-start=\"1816\" data-end=\"2021\"><strong data-start=\"1816\" data-end=\"1847\">Bias Reduction and Fairness<\/strong> By deliberately generating <strong data-start=\"1878\" data-end=\"1899\">balanced datasets<\/strong>, teams can mitigate historical bias in real-world data and improve model fairness across gender, ethnicity, or geography.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2023\" data-end=\"2252\">\n<p class=\"\" data-start=\"2026\" data-end=\"2252\"><strong data-start=\"2026\" data-end=\"2058\">Faster AI and ML Development<\/strong> High-quality synthetic data can significantly <strong data-start=\"2108\" data-end=\"2150\">accelerate the training and validation<\/strong> of machine learning models by offering a near-infinite supply of labeled, consistent, and clean data.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2254\" data-end=\"2445\">\n<p class=\"\" data-start=\"2257\" data-end=\"2445\"><strong data-start=\"2257\" data-end=\"2276\">Cost Efficiency<\/strong> Generating synthetic data at scale can be more affordable than collecting, storing, and managing massive volumes of real data\u2014particularly when labeling is required.<\/p>\n<\/li>\n<\/ol>\n<h3 class=\"\" data-start=\"2447\" data-end=\"2479\">Use Cases for Synthetic Data<\/h3>\n<ul data-start=\"2481\" data-end=\"2876\">\n<li class=\"\" data-start=\"2481\" data-end=\"2567\">\n<p class=\"\" data-start=\"2483\" data-end=\"2567\"><strong data-start=\"2483\" data-end=\"2519\">AI model training and validation<\/strong> (e.g., self-driving cars, NLP, fraud detection)<\/p>\n<\/li>\n<li class=\"\" data-start=\"2568\" data-end=\"2636\">\n<p class=\"\" data-start=\"2570\" data-end=\"2636\"><strong data-start=\"2570\" data-end=\"2590\">Software testing<\/strong> in environments where real data is restricted<\/p>\n<\/li>\n<li class=\"\" data-start=\"2637\" data-end=\"2716\">\n<p class=\"\" data-start=\"2639\" data-end=\"2716\"><strong data-start=\"2639\" data-end=\"2660\">Data augmentation<\/strong> to increase the size and diversity of training datasets<\/p>\n<\/li>\n<li class=\"\" data-start=\"2717\" data-end=\"2812\">\n<p class=\"\" data-start=\"2719\" data-end=\"2812\"><strong data-start=\"2719\" data-end=\"2742\">Healthcare research<\/strong>, enabling access to representative patient data without privacy risks<\/p>\n<\/li>\n<li class=\"\" data-start=\"2813\" data-end=\"2876\">\n<p class=\"\" data-start=\"2815\" data-end=\"2876\"><strong data-start=\"2815\" data-end=\"2838\">Finance and banking<\/strong>, where customer anonymity is critical<\/p>\n<\/li>\n<\/ul>\n<hr class=\"\" data-start=\"3344\" data-end=\"3347\" \/>\n<h2 class=\"\" data-start=\"3349\" data-end=\"3366\">Final Thoughts<\/h2>\n<p class=\"\" data-start=\"3368\" data-end=\"3690\">As synthetic data tools mature, they&#8217;re transforming how organizations innovate with data\u2014enabling <strong data-start=\"3467\" data-end=\"3534\">faster development, enhanced privacy, and greater accessibility<\/strong>. While it may not replace real-world data entirely, synthetic data is a strategic asset that can <strong data-start=\"3632\" data-end=\"3689\">bridge gaps, enhance compliance, and fuel AI progress<\/strong>.<\/p>\n<p class=\"\" data-start=\"3692\" data-end=\"3879\">For data scientists, engineers, and business leaders alike, understanding and embracing synthetic data in 2025 isn&#8217;t just forward-thinking\u2014it&#8217;s becoming essential to modern data strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s data-driven landscape, the demand for high-quality, privacy-compliant, and diverse datasets is outpacing supply. Enter&#8230;<\/p>\n","protected":false},"author":2,"featured_media":315,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Synthetic Data? - Data Decoded MCR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Synthetic Data?\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s data-driven landscape, the demand for high-quality, privacy-compliant, and diverse datasets is outpacing supply. Enter...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Decoded MCR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataDecoded\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-12T18:38:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/05\/ai-generated-9087010_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1076\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MATT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DataDecoded_HQ\" \/>\n<meta name=\"twitter:site\" content=\"@DataDecoded_HQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MATT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/\"},\"author\":{\"name\":\"MATT\",\"@id\":\"https:\/\/datadecoded.com\/mcr\/#\/schema\/person\/34af1c4f4e51e1ce0962ed35207a122e\"},\"headline\":\"What Is Synthetic Data?\",\"datePublished\":\"2025-05-12T18:38:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/\"},\"wordCount\":440,\"publisher\":{\"@id\":\"https:\/\/datadecoded.com\/mcr\/#organization\"},\"image\":{\"@id\":\"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/05\/ai-generated-9087010_1920.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/\",\"url\":\"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/\",\"name\":\"What Is Synthetic Data? - Data Decoded MCR\",\"isPartOf\":{\"@id\":\"https:\/\/datadecoded.com\/mcr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/05\/ai-generated-9087010_1920.jpg\",\"datePublished\":\"2025-05-12T18:38:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/#primaryimage\",\"url\":\"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/05\/ai-generated-9087010_1920.jpg\",\"contentUrl\":\"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/05\/ai-generated-9087010_1920.jpg\",\"width\":1920,\"height\":1076},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/datadecoded.com\/mcr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Synthetic Data?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datadecoded.com\/mcr\/#website\",\"url\":\"https:\/\/datadecoded.com\/mcr\/\",\"name\":\"Data Decoded MCR\",\"description\":\"13-14 Oct 2026, Manchester Central\",\"publisher\":{\"@id\":\"https:\/\/datadecoded.com\/mcr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datadecoded.com\/mcr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/datadecoded.com\/mcr\/#organization\",\"name\":\"Data Decoded MCR\",\"url\":\"https:\/\/datadecoded.com\/mcr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/datadecoded.com\/mcr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/11\/SS005576-DATA-DECODED-MCR-2026-WEBSITE-UPDATE-1-scaled.webp\",\"contentUrl\":\"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/11\/SS005576-DATA-DECODED-MCR-2026-WEBSITE-UPDATE-1-scaled.webp\",\"width\":2560,\"height\":1280,\"caption\":\"Data Decoded MCR\"},\"image\":{\"@id\":\"https:\/\/datadecoded.com\/mcr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DataDecoded\",\"https:\/\/x.com\/DataDecoded_HQ\",\"https:\/\/www.linkedin.com\/company\/105812864\/\",\"https:\/\/www.youtube.com\/@DataDecodedHQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/datadecoded.com\/mcr\/#\/schema\/person\/34af1c4f4e51e1ce0962ed35207a122e\",\"name\":\"MATT\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/datadecoded.com\/mcr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8f70aecb448ff22d0e0ae7a6b53911f44606ab19bceef3db9634b96c7486ffb5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8f70aecb448ff22d0e0ae7a6b53911f44606ab19bceef3db9634b96c7486ffb5?s=96&d=mm&r=g\",\"caption\":\"MATT\"},\"url\":\"https:\/\/datadecoded.com\/mcr\/news\/author\/matt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is Synthetic Data? - Data Decoded MCR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/","og_locale":"en_US","og_type":"article","og_title":"What Is Synthetic Data?","og_description":"In today\u2019s data-driven landscape, the demand for high-quality, privacy-compliant, and diverse datasets is outpacing supply. Enter...","og_url":"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/","og_site_name":"Data Decoded MCR","article_publisher":"https:\/\/www.facebook.com\/DataDecoded","article_published_time":"2025-05-12T18:38:59+00:00","og_image":[{"width":1920,"height":1076,"url":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/05\/ai-generated-9087010_1920.jpg","type":"image\/jpeg"}],"author":"MATT","twitter_card":"summary_large_image","twitter_creator":"@DataDecoded_HQ","twitter_site":"@DataDecoded_HQ","twitter_misc":{"Written by":"MATT","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/#article","isPartOf":{"@id":"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/"},"author":{"name":"MATT","@id":"https:\/\/datadecoded.com\/mcr\/#\/schema\/person\/34af1c4f4e51e1ce0962ed35207a122e"},"headline":"What Is Synthetic Data?","datePublished":"2025-05-12T18:38:59+00:00","mainEntityOfPage":{"@id":"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/"},"wordCount":440,"publisher":{"@id":"https:\/\/datadecoded.com\/mcr\/#organization"},"image":{"@id":"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/#primaryimage"},"thumbnailUrl":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/05\/ai-generated-9087010_1920.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/","url":"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/","name":"What Is Synthetic Data? - Data Decoded MCR","isPartOf":{"@id":"https:\/\/datadecoded.com\/mcr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/#primaryimage"},"image":{"@id":"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/#primaryimage"},"thumbnailUrl":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/05\/ai-generated-9087010_1920.jpg","datePublished":"2025-05-12T18:38:59+00:00","breadcrumb":{"@id":"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/#primaryimage","url":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/05\/ai-generated-9087010_1920.jpg","contentUrl":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/05\/ai-generated-9087010_1920.jpg","width":1920,"height":1076},{"@type":"BreadcrumbList","@id":"https:\/\/datadecoded.com\/mcr\/news\/what-is-synthetic-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/datadecoded.com\/mcr\/"},{"@type":"ListItem","position":2,"name":"What Is Synthetic Data?"}]},{"@type":"WebSite","@id":"https:\/\/datadecoded.com\/mcr\/#website","url":"https:\/\/datadecoded.com\/mcr\/","name":"Data Decoded MCR","description":"13-14 Oct 2026, Manchester Central","publisher":{"@id":"https:\/\/datadecoded.com\/mcr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datadecoded.com\/mcr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/datadecoded.com\/mcr\/#organization","name":"Data Decoded MCR","url":"https:\/\/datadecoded.com\/mcr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/datadecoded.com\/mcr\/#\/schema\/logo\/image\/","url":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/11\/SS005576-DATA-DECODED-MCR-2026-WEBSITE-UPDATE-1-scaled.webp","contentUrl":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/11\/SS005576-DATA-DECODED-MCR-2026-WEBSITE-UPDATE-1-scaled.webp","width":2560,"height":1280,"caption":"Data Decoded MCR"},"image":{"@id":"https:\/\/datadecoded.com\/mcr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DataDecoded","https:\/\/x.com\/DataDecoded_HQ","https:\/\/www.linkedin.com\/company\/105812864\/","https:\/\/www.youtube.com\/@DataDecodedHQ"]},{"@type":"Person","@id":"https:\/\/datadecoded.com\/mcr\/#\/schema\/person\/34af1c4f4e51e1ce0962ed35207a122e","name":"MATT","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/datadecoded.com\/mcr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8f70aecb448ff22d0e0ae7a6b53911f44606ab19bceef3db9634b96c7486ffb5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8f70aecb448ff22d0e0ae7a6b53911f44606ab19bceef3db9634b96c7486ffb5?s=96&d=mm&r=g","caption":"MATT"},"url":"https:\/\/datadecoded.com\/mcr\/news\/author\/matt\/"}]}},"featured_image":{"medium":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/05\/ai-generated-9087010_1920-300x168.jpg","large":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/05\/ai-generated-9087010_1920-1024x574.jpg"},"published_at":"12th May 2025","_links":{"self":[{"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/posts\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/comments?post=313"}],"version-history":[{"count":1,"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/posts\/313\/revisions"}],"predecessor-version":[{"id":314,"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/posts\/313\/revisions\/314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/media\/315"}],"wp:attachment":[{"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/media?parent=313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/categories?post=313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/tags?post=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}