{"id":685,"date":"2025-08-22T11:07:49","date_gmt":"2025-08-22T11:07:49","guid":{"rendered":"https:\/\/datadecoded.com\/mcr\/?post_type=seminar&#038;p=685"},"modified":"2025-08-22T11:07:49","modified_gmt":"2025-08-22T11:07:49","slug":"enhancing-content-metadata-with-ai-unlocking-new-value-at-itv","status":"publish","type":"seminar","link":"https:\/\/datadecoded.com\/mcr\/seminars\/enhancing-content-metadata-with-ai-unlocking-new-value-at-itv\/","title":{"rendered":"Enhancing Content Metadata with AI: Unlocking New Value at ITV"},"content":{"rendered":"<p>With a vast content library and detailed viewing data, ITV has access to uniquely large and informative datasets. In this session, George will explore how AI is being applied to unlock the value of this data &#8211; enhancing metadata to power personalisation, drive deeper engagement and increase viewing.<\/p>\n<p><strong>Takeaways<\/strong><\/p>\n<ul>\n<li>How to tailor AI solutions to solve direct business problems<\/li>\n<li>How blending Machine Learning techniques can improve outcomes<\/li>\n<li>The role of Machine Learning in a GenAI world<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-685","seminar","type-seminar","status-publish","hentry"],"acf":{"start_time":"2025-10-22 13:30:00","end_time":"2025-10-22 14:00:00","theatre":631,"speakers":[668],"businesses":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enhancing Content Metadata with AI: Unlocking New Value at ITV - Data Decoded MCR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datadecoded.com\/mcr\/seminars\/enhancing-content-metadata-with-ai-unlocking-new-value-at-itv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enhancing Content Metadata with AI: Unlocking New Value at ITV\" \/>\n<meta property=\"og:description\" content=\"With a vast content library and detailed viewing data, ITV has access to uniquely large and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datadecoded.com\/mcr\/seminars\/enhancing-content-metadata-with-ai-unlocking-new-value-at-itv\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Decoded MCR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataDecoded\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/11\/SS005576-DATA-DECODED-MCR-2026-WEBSITE-UPDATE-1-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DataDecoded_HQ\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/seminars\\\/enhancing-content-metadata-with-ai-unlocking-new-value-at-itv\\\/\",\"url\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/seminars\\\/enhancing-content-metadata-with-ai-unlocking-new-value-at-itv\\\/\",\"name\":\"Enhancing Content Metadata with AI: Unlocking New Value at ITV - 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