{"id":2001,"date":"2026-09-24T11:47:15","date_gmt":"2026-09-24T11:47:15","guid":{"rendered":"https:\/\/datadecoded.com\/mcr\/?post_type=speaker&p=2001"},"modified":"2026-09-24T11:47:15","modified_gmt":"2026-09-24T11:47:15","slug":"samantha-crossley","status":"publish","type":"speaker","link":"https:\/\/datadecoded.com\/mcr\/speakers\/samantha-crossley\/","title":{"rendered":"Samantha Crossley"},"content":{"rendered":"

Samantha Crossley is a Principal BI Developer at Breedon Group plc, where she helps shape the business’s data-led approach to decision making. With nearly a decade of experience across local government, consultancy and industry, she specialises in Power BI, DAX and SQL. Samantha is passionate about turning complex data into clear, compelling insight and helping people get the most from self-service reporting.<\/p>\n","protected":false},"featured_media":2002,"template":"","speaker-category":[10],"class_list":["post-2001","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker-category-speaker"],"acf":{"position":"Principal BI Developer","business":1999,"email":"","phone":"","website":"","address":"","linkedin":"https:\/\/www.linkedin.com\/in\/samantha-crossley-b10b91116\/","facebook":"","instagram":"","youtube":"","x":"","bluesky":"","whatsapp":""},"yoast_head":"\nSamantha Crossley - Data Decoded MCR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datadecoded.com\/mcr\/speakers\/samantha-crossley\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samantha Crossley\" \/>\n<meta property=\"og:description\" content=\"Samantha Crossley is a Principal BI Developer at Breedon Group plc, where she helps shape the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datadecoded.com\/mcr\/speakers\/samantha-crossley\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Decoded MCR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataDecoded\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2026\/09\/Samantha-Crossley-BW.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1040\" \/>\n\t<meta property=\"og:image:height\" content=\"1141\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DataDecoded_HQ\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/speakers\\\/samantha-crossley\\\/\",\"url\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/speakers\\\/samantha-crossley\\\/\",\"name\":\"Samantha Crossley - 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