{"id":2054,"date":"2026-09-29T06:51:43","date_gmt":"2026-09-29T06:51:43","guid":{"rendered":"https:\/\/datadecoded.com\/mcr\/?post_type=speaker&p=2054"},"modified":"2026-09-29T06:51:43","modified_gmt":"2026-09-29T06:51:43","slug":"gemma-williams","status":"publish","type":"speaker","link":"https:\/\/datadecoded.com\/mcr\/speakers\/gemma-williams\/","title":{"rendered":"Gemma Williams"},"content":{"rendered":"

Gemma Williams is a CRM Analytics Manager at Pets at Home with almost 20 years of experience helping organisations use data to better understand and serve their customers. Having worked across a range of sectors, including retail, financial services, and publishing, she is passionate about using analytics to solve business challenges and drive meaningful outcomes. For Gemma, CRM combines data, customer insight, and measurable impact, making it the perfect place to put analytics into action every day.<\/p>\n","protected":false},"featured_media":2052,"template":"","speaker-category":[10],"class_list":["post-2054","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker-category-speaker"],"acf":{"position":"CRM Analytics Manager","business":2051,"email":"","phone":"","website":"","address":"","linkedin":"","facebook":"","instagram":"","youtube":"","x":"","bluesky":"","whatsapp":""},"yoast_head":"\nGemma Williams - Data Decoded MCR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datadecoded.com\/mcr\/speakers\/gemma-williams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gemma Williams\" \/>\n<meta property=\"og:description\" content=\"Gemma Williams is a CRM Analytics Manager at Pets at Home with almost 20 years of...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datadecoded.com\/mcr\/speakers\/gemma-williams\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Decoded MCR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DataDecoded\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2026\/09\/1719030476915.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DataDecoded_HQ\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/speakers\\\/gemma-williams\\\/\",\"url\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/speakers\\\/gemma-williams\\\/\",\"name\":\"Gemma Williams - Data Decoded MCR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/speakers\\\/gemma-williams\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/speakers\\\/gemma-williams\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/09\\\/1719030476915.jpg\",\"datePublished\":\"2026-09-29T06:51:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/speakers\\\/gemma-williams\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/speakers\\\/gemma-williams\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/speakers\\\/gemma-williams\\\/#primaryimage\",\"url\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/09\\\/1719030476915.jpg\",\"contentUrl\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/09\\\/1719030476915.jpg\",\"width\":800,\"height\":800,\"caption\":\"Gemma Williams\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/speakers\\\/gemma-williams\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gemma Williams\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/#website\",\"url\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/\",\"name\":\"Data Decoded MCR\",\"description\":\"13-14 Oct 2026, Manchester Central\",\"publisher\":{\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/#organization\",\"name\":\"Data Decoded MCR\",\"url\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/11\\\/SS005576-DATA-DECODED-MCR-2026-WEBSITE-UPDATE-1-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/11\\\/SS005576-DATA-DECODED-MCR-2026-WEBSITE-UPDATE-1-scaled.webp\",\"width\":2560,\"height\":1280,\"caption\":\"Data Decoded MCR\"},\"image\":{\"@id\":\"https:\\\/\\\/datadecoded.com\\\/mcr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DataDecoded\",\"https:\\\/\\\/x.com\\\/DataDecoded_HQ\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/105812864\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@DataDecodedHQ\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gemma Williams - Data Decoded MCR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datadecoded.com\/mcr\/speakers\/gemma-williams\/","og_locale":"en_US","og_type":"article","og_title":"Gemma Williams","og_description":"Gemma Williams is a CRM Analytics Manager at Pets at Home with almost 20 years of...","og_url":"https:\/\/datadecoded.com\/mcr\/speakers\/gemma-williams\/","og_site_name":"Data Decoded MCR","article_publisher":"https:\/\/www.facebook.com\/DataDecoded","og_image":[{"width":800,"height":800,"url":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2026\/09\/1719030476915.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@DataDecoded_HQ","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/datadecoded.com\/mcr\/speakers\/gemma-williams\/","url":"https:\/\/datadecoded.com\/mcr\/speakers\/gemma-williams\/","name":"Gemma Williams - Data Decoded MCR","isPartOf":{"@id":"https:\/\/datadecoded.com\/mcr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/datadecoded.com\/mcr\/speakers\/gemma-williams\/#primaryimage"},"image":{"@id":"https:\/\/datadecoded.com\/mcr\/speakers\/gemma-williams\/#primaryimage"},"thumbnailUrl":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2026\/09\/1719030476915.jpg","datePublished":"2026-09-29T06:51:43+00:00","breadcrumb":{"@id":"https:\/\/datadecoded.com\/mcr\/speakers\/gemma-williams\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datadecoded.com\/mcr\/speakers\/gemma-williams\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/datadecoded.com\/mcr\/speakers\/gemma-williams\/#primaryimage","url":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2026\/09\/1719030476915.jpg","contentUrl":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2026\/09\/1719030476915.jpg","width":800,"height":800,"caption":"Gemma Williams"},{"@type":"BreadcrumbList","@id":"https:\/\/datadecoded.com\/mcr\/speakers\/gemma-williams\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/datadecoded.com\/mcr\/"},{"@type":"ListItem","position":2,"name":"Gemma Williams"}]},{"@type":"WebSite","@id":"https:\/\/datadecoded.com\/mcr\/#website","url":"https:\/\/datadecoded.com\/mcr\/","name":"Data Decoded MCR","description":"13-14 Oct 2026, Manchester Central","publisher":{"@id":"https:\/\/datadecoded.com\/mcr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datadecoded.com\/mcr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/datadecoded.com\/mcr\/#organization","name":"Data Decoded MCR","url":"https:\/\/datadecoded.com\/mcr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/datadecoded.com\/mcr\/#\/schema\/logo\/image\/","url":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/11\/SS005576-DATA-DECODED-MCR-2026-WEBSITE-UPDATE-1-scaled.webp","contentUrl":"https:\/\/datadecoded.com\/mcr\/wp-content\/uploads\/sites\/5\/2025\/11\/SS005576-DATA-DECODED-MCR-2026-WEBSITE-UPDATE-1-scaled.webp","width":2560,"height":1280,"caption":"Data Decoded MCR"},"image":{"@id":"https:\/\/datadecoded.com\/mcr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DataDecoded","https:\/\/x.com\/DataDecoded_HQ","https:\/\/www.linkedin.com\/company\/105812864\/","https:\/\/www.youtube.com\/@DataDecodedHQ"]}]}},"_links":{"self":[{"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/speaker\/2054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/speaker"}],"about":[{"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/types\/speaker"}],"acf:post":[{"embeddable":true,"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/business\/2051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/media\/2052"}],"wp:attachment":[{"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/media?parent=2054"}],"wp:term":[{"taxonomy":"speaker-category","embeddable":true,"href":"https:\/\/datadecoded.com\/mcr\/wp-json\/wp\/v2\/speaker-category?post=2054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}