About

This session tells the story of how Stagecoach is transforming its culture through data by empowering people. Together with Data Literacy Academy, Stagecoach is building a confident, connected workforce where data drives every decision, from the boardroom to the depot. Through four key pillars, the talk explores how curiosity, trust, and shared accountability are turning data into a catalyst for customer impact, operational excellence, and lasting organisational change.
You’ll hear how leadership commitment, practical governance, and a focus on storytelling are paving the way for a truly data-driven future.

Takeaways:

• How to build a data-confident culture, embed leadership role-modelling and lead effective change management
• Proven strategies to deliver and sustain data literacy education as cultural transformation to enable tech adoption and smarter operations
• Practical approaches to embedding trust and shared ownership in data governance
• How storytelling turns insight into influence and action