About

Compliance is essential, but it’s just the starting point. This session explores what lies beyond regulatory requirements: designing data and AI projects for genuinely ethical outcomes. Using real-world examples, we’ll examine cases where organisations met every legal obligation yet still faced reputational damage, public backlash and erosion of trust. These weren’t compliance failures–they were failures to ask the right questions about processes and outcomes from the start. Attendees will learn how to broaden their thinking about who needs to care about ethics (spoiler: most roles in your organisation!), and gain access to practical tools for planning projects that achieve business objectives while building trust and mitigating harm.

Takeaways

• Understand the critical difference betwen compliance and ethics, and why meeting legal requirements doesn’t guarantee good outcomes
• Learn practical methods for identifying ethical risks before they become reputational crises.
• Explore a free step-by-step framework for embedding ethics into your data & AI planning from day one
• Build confidence in expanding ethical responsibility beyond compliance teams to create better outcomes