About

Football clubs now have the opportunity to integrate data from dozens of providers: event data, tracking data, broadcast data and biometric data. But there has been little practical discussion of a systematic way to evaluate whether that data is good enough to use. This session will introduce how third-party football data is collected and then present a framework for evaluating competing providers, developed from years of working with data at Manchester United and across dozens of clubs globally. Attendees will leave with a practical toolkit they can apply immediately and a clearer sense of the questions they should be asking when assessing any third-party data provider.

Key Takeaways:

• A seven-dimension framework for evaluating third-party data providers, applicable beyond football
• Why accuracy alone is not a sufficient measure of data quality
• Practical ways to improve data provider quality
• Anecdotes from behind the scenes at Manchester United and football clubs around the world