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Data Decoded MCR
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Workshops

Hands-on Workshops: £195+VAT

Monday 12 October, Manchester Central

Level up the day before Data Decoded MCR starts. Our expert-led, small-group workshops are designed to turn ideas into action, fast.
In a half day intensive session you’ll work through real scenarios, get direct guidance from practitioners, and leave with practical techniques you can apply the moment the main event begins. Whether strategic or hands-on, these workshops provide the clarity and confidence needed to embed data into the heart of the organization.

Why attend a Data Decoded Workshop?

  • Practical, not theoretical: Guided exercises and live walkthroughs so you can do the work, not just hear about it.
  • Direct access to experts: Ask questions, pressure-test your approach, and get tailored advice.
  • Accelerated outcomes: Shortcut months of trial-and-error with proven frameworks, checklists and playbooks.
  • Small groups, big impact: Intimate formats maximise interaction and peer learning.

Who they’re for?

  • Data Leaders – sharpen strategy, governance and value realisation across the business.
  • Data Planners – build clear, prioritised roadmaps that align to organisational goals.
  • Data Technicians – deepen skills in architecture, quality, integration and tooling.
  • Operational & Change Influencers – embed insight into everyday processes and drive adoption.

How it works

  • When & where: Monday 12 October, at Manchester Central (the day before the main event starts).
  • Times: Half day workshops (including breakfast and beverages) are 09:30am-12:30pm.
  • Format: Choose a focused, half day instructor-led morning or full day session; intimate group sizes for maximum interaction.
  • Price: Half day: £195 + VAT per attendee.
  • Availability: Limited seats, select your workshop below and secure your place early.

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WORKSHOPS:

  • Building a Data and AI Strategy for Competitive Advantage

    Speaker: Mike Ferguson, CEO, Intelligent Business Strategies

    Time: 09:30 - 12:30, 12 October 2026

    Location: Exchange Room 1 @ Data Decoded MCR

    Most companies today, want to become data and AI driven. A key first step in achieving this, is to create a dataand AI strategy that sets out a roadmap on how to get there.  When defining a data and AI strategy, most companies are faced with two broad challenges. The first is how to reduce risk to get data under control, govern it and build trusted data that can be consumed and used. The second is coordinating what to build and in what order across your business to maximise the use of data, analytics, and AI for competitive advantage to disrupt the market(s) you compete in.  Data and AI strategy therefore needs to be defensive as well as offensive.  So how do you do this?  This workshop looks at this problem and seeks to find a way to build a dataand AI strategy that enables you to create competitive advantage.

    • What is a data and AI strategy and what should it contain?
    • What do you need to do to build a data and AI strategy?
    • Aligning data and AI with your business strategy and business capabilities
    • Understanding a defensive versus an offensive data and AI strategy
    • Understanding and assessing your current state
    • Defining your future state that utilises data and AI to maximise business value
    • Creating an implementation roadmap that delivers progressive incremental value

    £195+VAT

    Register now

  • Communicating Data for Impact: From Dashboards to Stories to AI

    Speaker: Andy Cotgreave, Co-author of Dashboards That Deliver and The Big Book of Dashboards

    Time: 09:30 - 12:30, 12 October 2026

    Location: Exchange Room 2/3 @ Data Decoded MCR

    The value of data isn’t created when analysis is complete—it’s created when insights influence decisions. This interactive workshop explores how to communicate data clearly, confidently and persuasively across presentations, dashboards, reports and AI-assisted workflows. Drawing on over 20 years of experience, Andy Cotgreave shares practical techniques from design, psychology and AI to help you create visualisations and stories that drive action.

    Key Takeaways
    • Apply proven techniques to communicate data with greater clarity and impact.
    • Adapt charts and visualisations for different audiences and business contexts.
    • Use the L.E.V.E.R.S. framework to create more persuasive data stories.
    • Make effective use of AI to enhance analysis and communication while maintaining trust.
    • Understand the ethical principles behind responsible data communication.

    £195+VAT

    Register now