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Data Decoded MCR
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Workshops

Hands-on Workshops

Monday 12 October, Manchester Central

Level up the day before Data Decoded MCR starts. Our expert-led, small-group workshops are designed to turn ideas into action, fast.
In a half or full day intensive session you’ll work through real scenarios, get direct guidance from practitioners, and leave with practical techniques you can apply the moment the main event begins. Whether strategic or hands-on, these workshops provide the clarity and confidence needed to embed data into the heart of the organization.

Why attend a Data Decoded Workshop?

  • Practical, not theoretical: Guided exercises and live walkthroughs so you can do the work, not just hear about it.
  • Direct access to experts: Ask questions, pressure-test your approach, and get tailored advice.
  • Accelerated outcomes: Shortcut months of trial-and-error with proven frameworks, checklists and playbooks.
  • Small groups, big impact: Intimate formats maximise interaction and peer learning.

Who they’re for?

  • Data Leaders – sharpen strategy, governance and value realisation across the business.
  • Data Planners – build clear, prioritised roadmaps that align to organisational goals.
  • Data Technicians – deepen skills in architecture, quality, integration and tooling.
  • Operational & Change Influencers – embed insight into everyday processes and drive adoption.

How it works

  • When & where: Monday 12 October, at Manchester Central (the day before the main event starts).
  • Times: Half day workshops (including breakfast and beverages) are 09:30am-12:30pm. Full day workshops (include breakfast, lunch & beverages) are 9:30am-4:30pm
  • Format: Choose a focused, half day instructor-led morning or full day session; intimate group sizes for maximum interaction.
  • Price: Half day: £295 + VAT per attendee. Full day: £595 + VAT per attendee.
  • Availability: Limited seats, select your workshop below and secure your place early.

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WORKSHOPS:

  • Integrating AI and Analytics into the Data-Driven Enterprise

    Speaker: Mike Ferguson, CEO, Intelligent Business Strategies

    Time: 09:30 - 16:30, 12 October 2026

    Location: Exchange Room 1 @ Data Decoded MCR

    AI is changing how organisations use data to automate processes, improve decisions and deliver continuous business value. This practical workshop provides a roadmap for integrating analytics, machine learning, AI agents and automation into day-to-day operations. You’ll explore the technologies, architectures and methodologies needed to build an intelligent, data-driven enterprise that enables better decisions at every level.

    Key Takeaways
    • Understand how AI, analytics and automation work together to create intelligent business processes.
    • Learn the foundations of trusted, governed data for AI-driven decision making.
    • Explore AI agents, orchestration, event-driven automation and modern data architectures.
    • Discover practical approaches to embedding intelligence into applications and workflows.
    • Leave with a roadmap for building a scalable, always-on data and AI-driven enterprise.

    £595+VAT

    Register now

  • Communicating Data for Impact: From Dashboards to Stories to AI

    Speaker: Andy Cotgreave, Co-author of Dashboards That Deliver and The Big Book of Dashboards

    Time: 09:30 - 12:30, 12 October 2026

    Location: Exchange Room 6/7 @ Data Decoded MCR

    The value of data isn’t created when analysis is complete—it’s created when insights influence decisions. This interactive workshop explores how to communicate data clearly, confidently and persuasively across presentations, dashboards, reports and AI-assisted workflows. Drawing on over 20 years of experience, Andy Cotgreave shares practical techniques from design, psychology and AI to help you create visualisations and stories that drive action.

    Key Takeaways
    • Apply proven techniques to communicate data with greater clarity and impact.
    • Adapt charts and visualisations for different audiences and business contexts.
    • Use the L.E.V.E.R.S. framework to create more persuasive data stories.
    • Make effective use of AI to enhance analysis and communication while maintaining trust.
    • Understand the ethical principles behind responsible data communication.

    £295+VAT

    Register now