About

We spent years talking about data-driven culture. We built the warehouses, the pipelines, the models, and the dashboards. Business users still had to ask someone else what was actually going on.

That’s changing – business users are doing this themselves, and so are the execs who never logged into your tools. They start with a signal, ask why, follow the evidence, and reach a decision, without filing a ticket or waiting for a new dashboard.

Which means the job changes. You stop shipping answers and start building what answers come from: trusted data, a semantic model that carries how the business actually works, and analysis that sits where the decision gets made.

Will Savage, Field CTO at Omni, on what’s changed, what hasn’t, and what to build instead of another dashboard.