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15:30 - 16:00  AI, Analytics & Intelligence Theatre

Connecting People, Culture and Technology to Drive Data Adoption

Tuesday 21st October 2025

About

Unlocking the value of data is not just about the right tech stack. It also depends on aligning the right people, culture, and ways of working to support better outcomes. Drawing on examples from enterprise-wide data enablement programmes, this talk considers how organisations of any size or industry can shape their data tools and culture to encourage action and impact. It explores ways to address silos between technology teams, data leaders, and business owners, embed data into everyday decisions, and strengthen adoption over time. The session aims to spark new perspectives on the role of people and culture in making data work, leaving attendees with ideas they can reflect on and adapt within their own context.

Takeaways

  • How to connect tech operators, data leaders, and business owners to maximise data value.
  • Practical steps for creating and sustaining a data-centric culture.
  • Real-world examples of incentives and strategies that drive adoption.
  • Approaches to identifying, developing, and retaining the right data talent.