Every organisation is investing in AI, but the ability to generate sustainable business value depends on far more than choosing the right model. Behind every successful AI programme lies a set of data foundations that are often far more difficult to build than the AI itself.

In this candid fireside conversation, PwC’s Steve Mills will be joined by other data leaders from various sectors to explore the real-world challenges organisations are tackling as they move from AI experimentation to enterprise adoption.

Drawing on practical experience rather than theory, the discussion will explore how leading organisations are building trusted, AI-ready data, unlocking value from unstructured information, balancing governance with innovation and creating the organisational culture needed to scale AI successfully.