About

Data teams need to activate customer data at the right entity level without predetermined data model constraints. This session will explore how Hightouch’s Schema Flexibility and Adaptive Identity Resolution work seamlessly within Databricks to deliver a unified, privacy-compliant, and fully customisable customer 360 view.

We will examine how flexible schema modelling empowers data engineers to tailor entity relationships to exact business needs, and how warehouse-native identity resolution eliminates the limitations of black-box platforms. The result: precise, actionable profiles that remain entirely within your own infrastructure, from ingestion to activation.