14:15 - 14:45 Data Engineering, Integration & Automation Theatre
Trapped in the Data Bubble?
Wednesday 14th October 2026
About
This session tackles a critical paradox in data analytics: when teams appear successful, shipping products and satisfying stakeholders, yet fail to impact business decisions. This pitfall is termed the “Data Bubble”- an environment where delivery metrics (outputs) are mistaken for genuine value (outcomes).
The author contends that true value is only realized when data-driven insights lead to tangible actions and positive business results. Many teams stop at delivering a dashboard or report, which are merely costs until they influence a decision.
To escape this trap, the presentation urges a fundamental shift in approach. Teams should anchor every project to a specific business decision, shorten feedback loops to see if behavior actually changes, and aggressively sunset work that has no clear impact. The ultimate goal is to redefine a data team’s purpose: not just to deliver data products, but to change how the business behaves.
Key Takeaways:
- Re-anchor to Decisions, Not Data
- Shift Rewards from Outputs to Outcomes
- Shorten Feedback Loops by Observing Actions
- Sunset Aggressively to Maintain Focus
See speaker profile
