Speaker profile

Alice Dixon leads the provision of performance data for Sheffield United’s Men’s First Team and Senior Academy, delivering insights that inform physical performance, workload management, and player development. Working across all aspects of athlete monitoring, she translates complex performance data into actionable information that supports evidence-based decision-making for coaches and performance staff. In addition to her work in football, Alice has experience as a Performance Analyst with England Cricket, where she works with the Men’s Disability Team to deliver video and statistical analysis that enhances performance planning and review. Her cross-sport experience reflects a strong background in performance analytics and a passion for using data to optimise athlete development and team performance.