Speaker profile

Chris Mundy has been Chief Executive of media data science specialist RSMB since 2020, leading its work across audience measurement, methodological assurance, auditing and data enrichment. During his tenure, RSMB has expanded its services for the evolving media landscape, supporting major industry currencies including Barb and RAJAR, developing the UK implementation of CFlight, and drawing on its longstanding data fusion expertise to launch a new platform.

Before joining RSMB, Chris was Managing Director of Clearcast, the UK’s advertising clearance body, where he launched a successful fast-track service and significantly improved client satisfaction. He previously served as Head of Audiences at the BBC, leading research across its television, radio and digital operations. Earlier in his career, he held senior audience research roles at Sky, Eurosport and ITV.

Chris brings more than 30 years’ experience in media research, audience insight and measurement, with a particular focus on helping organisations make better use of complex and fragmented data.Chris Mundy has been Chief Executive of media data science specialist RSMB since 2020, leading its work across audience measurement, methodological assurance, auditing and data enrichment. During his tenure, RSMB has expanded its services for the evolving media landscape, supporting major industry currencies including Barb and RAJAR, developing the UK implementation of CFlight, and drawing on its longstanding data fusion expertise to launch a new platform.

Before joining RSMB, Chris was Managing Director of Clearcast, the UK’s advertising clearance body, where he launched a successful fast-track service and significantly improved client satisfaction. He previously served as Head of Audiences at the BBC, leading research across its television, radio and digital operations. Earlier in his career, he held senior audience research roles at Sky, Eurosport and ITV.

Chris brings more than 30 years’ experience in media research, audience insight and measurement, with a particular focus on helping organisations make better use of complex and fragmented data.