Speaker profile

Gemma Williams is a CRM Analytics Manager at Pets at Home with almost 20 years of experience helping organisations use data to better understand and serve their customers. Having worked across a range of sectors, including retail, financial services, and publishing, she is passionate about using analytics to solve business challenges and drive meaningful outcomes. For Gemma, CRM combines data, customer insight, and measurable impact, making it the perfect place to put analytics into action every day.