Speaker profile

Hanna Earls believes the most successful data strategies start with a simple question: what outcome are we trying to achieve?

As Director of Finance MI, Data & Analytics at Cambridge University Press & Assessment, she leads initiatives spanning finance transformation, data strategy, governance, reporting, and AI adoption. Her work focuses on helping organisations connect fragmented information, empower self-service insight, and create the conditions for faster, better decision-making.

Bringing together expertise in finance, analytics, and organisational change, Hanna is passionate about translating technical data conversations into business value. She is a strong advocate for outcome-led data strategies, data ownership, and building cultures where data is understood not as a product of technology, but as a foundation for growth, innovation, and impact.

Through her leadership of cross-functional data and AI communities, Hanna helps teams move beyond dashboards and architectures to focus on what matters most: enabling people to make better decisions.