Roman
Petrochenkov
Head of Marketing & Media Analytics,
Carwow
Speaker profile
Roman Petrochenkov is Head of Marketing & Media Analytics at Carwow, where he leads a team across analytics and engineering and helps shape the company’s data strategy – the semantic layer and the shift to AI-centric analytics. Roman runs his own consultancy, advising businesses on building data foundations, setting up robust tracking, and moving to AI centric solutions. Roman is a regular speaker and podcast guest on analytics engineering, AI, and measurement