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Meet the Data Decoded 2025 Steering Group

Data Decoded MCR has brought together some of the UK’s brightest and most respected data minds to help shape the direction of the event. Our Steering Group offers invaluable, hands-on insight into the real-world challenges and opportunities facing today’s data professionals. Their expertise ensures that the event’s content is not only forward-thinking, but also grounded in the fast-paced reality of the data industry.

andy cotgreave bw

Andy
Cotgreave

Data Evangelist, Tableau

Andy Cotgreave is Tableau’s Data Evangelist and co-author of The Big Book of Dashboards. He writes the How To Speak Data newsletter and co-hosts Chart Chat, a monthly video series about data communication. He focuses heavily on the impact AI might have on data analysts. With over 18 years’ experience in data analytics, he has helped thousands of people improve their data cultures, and been a keen spotter of new trends in the industry.

mike ferguson bw

Mike
Ferguson

CEO, Intelligent Business Strategies

Mike Ferguson is CEO of Intelligent Business Strategies Ltd. As an independent IT industry analyst and consultant he specialises in business intelligence / analytics, data management, big data and enterprise architecture. He has over 40 years of IT experience.

Phil Parry BW

Phil
Parry

Head of DataOps, Bupa

Working across strategy and delivery of enterprise data assets which cover Insurance (UK and Global), Health Services, Care Services and Dental. Bringing with me over a decade working with medium and large enterprises unlocking their data potential across Retail, Energy, Law, Dentistry, Insurance and Health Services. Emboldening customer centricity by being data-driven and digitally enabled. Specialising in platforms, architectures and, growing and nurturing technical teams.