Simon Devine

Simon Devine is the Managing Director of Hopton Analytics – a UK-based consultancy helping organisations worldwide turn data and AI into decisions that actually get made.

With a background in business systems, operations, and enterprise reporting, Simon’s focus is on the real-world challenges of making data work across teams – and making sure what gets built actually gets used.

Under his leadership, Hopton has delivered decision intelligence platforms for clients including law firms, NHS trusts, manufacturers, and housing providers. The team was named Pyramid Analytics’ 2024 Partner of the Year for their innovative work with GenBI and explainable AI.

Simon’s known for his honest, people-first approach. He takes the complexity out of AI and BI adoption – focusing on clarity, practical design, and strong planning. Whether it’s governance, tooling, or cultural adoption, his sessions shine a light on what success really looks like.

If you’re wrestling with how to embed GenAI in a responsible, valuable way – Simon brings lived experience, sharp insight, and a clear message: it can be done. But only if it’s done right.