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Meet the Data Decoded 2025 Steering Group

Data Decoded MCR has brought together some of the UK’s brightest and most respected data minds to help shape the direction of the event. Our Steering Group offers invaluable, hands-on insight into the real-world challenges and opportunities facing today’s data professionals. Their expertise ensures that the event’s content is not only forward-thinking, but also grounded in the fast-paced reality of the data industry.

andy cotgreave bw

Andy
Cotgreave

Data Entrepreneur, How To Speak Data

Andy Cotgreave is formerly Tableau’s Data Evangelist and is the co-author of The Big Book of Dashboards. He writes the How To Speak Data newsletter and co-hosts Chart Chat, a monthly video series about data communication. He focuses heavily on the impact AI might have on data analysts. With over 18 years’ experience in data analytics, he has helped thousands of people improve their data cultures, and been a keen spotter of new trends in the industry.

mike ferguson bw

Mike
Ferguson

CEO, Intelligent Business Strategies

Mike Ferguson is CEO of Intelligent Business Strategies Ltd. As an independent IT industry analyst and consultant he specialises in business intelligence / analytics, data management, big data and enterprise architecture. He has over 40 years of IT experience.

Phil Parry BW

Phil
Parry

Head of DataOps, Bupa

Phil leads the strategy, delivery and operation of enterprise data capabilities across Insurance (UK and Global), Health Services, Care Services and Dental, helping transform data into trusted products and services that power operational excellence, innovation and AI adoption.

His career has spanned Retail, Energy, Legal, Dentistry, Insurance and Healthcare, giving Phil a broad perspective on the opportunities and challenges organisations face in becoming truly data-driven. He specialises in DataOps, data platforms, cloud architectures and developing high-performing teams, with a passion for turning complex data challenges into practical business outcomes.