james george_bw

James
George

Chief Sustainability Strategist,
Vyne Consulting

Speaker profile

James is the Chief Sustainability Strategist at Vyne Consulting, where he helps brands operationalise bold ESG and sustainability strategies at the intersection of environmental and societal action. With a sharp focus on action over aspiration, he works closely with global clients to design and deliver practical pathways to impact—ensuring their purpose-led ambitions translate into measurable outcomes.

Over the past eight years, James has worked as a critical friend and trusted advisor to some of the world’s largest multinational companies, guiding them through the complexities of ESG transformation, circular economy integration, and strategic change. Known for his clear thinking and no-nonsense approach, he specialises in turning vision into traction—helping senior leaders and teams translate priorities and move confidently from strategy to execution.

As the host of today’s event, James brings his hallmark mix of curiosity, pragmatism and warmth, aiming to spark thoughtful conversation and unlock fresh insight from our panel of experts.