15:00 - 15:30 AI, Analytics & Intelligence Theatre
Designing Delight with Data: How Creative Technology and AI Transform Location-Based Entertainment
Thursday 23rd April 2026
About
In today’s location-based entertainment landscape, unforgettable guest experiences are no longer driven by creativity alone. The most successful attractions blend immersive design with intelligent data and AI to deliver experiences that are engaging, measurable and commercially optimised.
This session explores how creative technology, operational data and AI analytics work together to shape guest flow, dwell time, personalisation and repeat visitation. Through real-world LBE applications, we will look at how integrated control systems, real-time analytics and intelligent automation elevate both storytelling and operational performance.
From designing interactive environments to using data to refine and evolve them, this session shows how numbers do not constrain creativity – they amplify it.
For operators, developers and designers alike, this is about turning insight into impact and imagination into measurable results.
Takeaways
- How data enhances creative design in LBE environments
- Practical ways AI improves guest flow, dwell time and revenue
- Why integrated systems are essential for seamless immersive experiences
- How to future-proof attractions using real-time analytics and adaptive technology
See speaker profile
