About

AI may be everywhere, but turning hype into practical value requires the right foundations. In this session, James O’Keefe and Marc Ziman share L&G’s journey from early curiosity around ChatGPT to designing an architecture intended to enable meaningful AI-driven customer experiences.

They’ll explore how Tealium supports a unified, real-time data foundation that creates the conditions for consistency, context, and speed in decisioning, and how this approach positions L&G to better recognise intent, act in the moment, and progress toward more responsive, relevant interactions at scale.

During this session with L&G, you’ll leave with the following takeaways:

• From experimentation to scale: Find out how a unified real-time customer data foundation supported by Tealium helped L&G move beyond AI pilots to deliver personalised, context-aware experiences at scale.
• Smarter customer care: L&G combined intent signals with lightweight contextual data, allowing AI-powered customer care to better anticipate customer needs and reduce friction.
• Clear business impact: L&G will share their approach, which demonstrated measurable ROI through stronger engagement, better customer experience and improved operational efficiency.
• Data is the differentiator: L&G’s AI success depends not just on the model, but on the quality, timeliness and consented nature of the data that informs it. Find out how they build a solid data foundation supported by Tealium to fuel their AI initiatives.