About

dbt made data engineers own quality. Reverse ETL put them on the hook for syncs. Now the question is bigger: what happens when data needs to act across platforms, in the right order, without repeating itself, and soon, without a human in the loop? The write side of data is an architecture problem that most teams haven’t designed for yet.

This talk explores what makes it hard, drawing from real patterns across airlines, energy, and financial services.