About

Formula 1 is one of the most data-rich environments in the world, with over a million data points generated every second. But races aren’t won by data alone, they’re won by decisions made under pressure.

In this session, Ruth Buscombe, former Head of Strategy in Formula 1 and current F1TV analyst, takes you inside the pit wall to show how elite teams turn complex data and AI-driven insights into clear, actionable decisions in real time.

Through real race examples, Ruth explores how teams decide what matters, what to ignore, and how to balance data, AI and human judgement when the stakes are high. From marginal gains to critical race-defining calls, this is a practical look at how to create decision advantage in data-rich environments.

Takeaways

• How to identify the “signal” in a sea of data and focus on what actually drives performance
• How high-performing teams combine AI, data and human judgement to make better decisions under pressure
• Why more data doesn’t always mean better outcomes, and how to avoid overload
• How to apply Formula 1’s approach to decision-making, prioritisation and marginal gains in your own organisation