Speaker profile

Lara’s extensive experience in media includes brands like AOL, Disney, Telegraph and Auto Trader; in strategic roles where data was instrumental in driving digital transformation. At British broadcaster, ITV, Lara first built and led its advertising data team; responsible for data partnerships, products, and analytics for advanced advertising.

From 2021, Lara led operations for ITV’s Group Data Strategy, delivering data product foundations to drive business value. Today, Lara leads a team of research and data experts as Director of Insights and a member of ITV’s executive leadership team. Lara also serves as non-executive director on the board of global media measurement firm, Ebiquity plc.

Lara regularly speaks at digital media events and contributes to industry thought pieces. She was recognised by The Media Leader, DataIQ, TheDrum, and AdWeek. Additionally, Lara supports a number of organisations including Media Equity For All, Women in Data and Children of the Mekong.