Data Decoded MCR is delighted to announce Dan Cherowbrier, Chief Technology Officer at Formula E, as our headline keynote speaker for 2026.

Taking place on Tuesday 13 October, 09:30–10:15 in the Keynote Theatre, Dan will join Tom Shaw for an exclusive fireside conversation exploring technology leadership, innovation and the role of data in one of the world’s most technologically advanced sporting organisations.

Unlike a traditional keynote presentation, this session will take the form of an open discussion, giving attendees the opportunity to hear directly from a CTO responsible for delivering technology in a fast-paced, high-performance environment.

From the race circuit to the boardroom

Formula E is recognised as one of the world’s most innovative sporting championships, where every decision relies on technology, engineering excellence and data.

As Chief Technology Officer, Dan Cherowbrier has played a key role in developing the technology that underpins the championship, helping drive innovation both on and off the track.

During this fireside conversation, Dan and Tom Shaw will discuss the realities of leading technology at the highest level, sharing lessons that extend far beyond motorsport.

Whether you work in data, AI, analytics, architecture, engineering or technology leadership, this session promises valuable insights into how technology can become a competitive advantage.

Opening the conference

This keynote will officially open Day One of Data Decoded MCR, setting the stage for two days of practical learning, networking and knowledge sharing.

Attendees can also expect:

• More than 100 expert speakers
• Over 70 practitioner-led seminars
• Five dedicated conference theatres
• Hands-on discussions covering data, AI, governance, engineering, architecture and leadership
• A packed exhibition featuring leading technology providers
• Community meetups, networking events and the official Data Decoded After Party

Join us in Manchester

Data Decoded MCR takes place at Manchester Central on 13–14 October 2026, bringing together thousands of data and AI professionals from across the UK.

If you’re looking for practical ideas, honest conversations and real-world experiences from the people shaping the future of data and AI, this is an event you won’t want to miss.

Keynote Details

A Conversation with Dan Cherowbrier, CTO, Formula E
Hosted by Tom Shaw

📅 Tuesday 13 October 2026
🕤 09:30–10:15
📍 Keynote Theatre

Register for free today: https://datadecoded.com/mcr/

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About Dan Cherowbrier

Dan Cherowbrier is the Chief Technology Officer at Formula E, where he leads the technology strategy for the ABB FIA Formula E World Championship. His experience spans technology leadership, innovation and delivering resilient, high-performance platforms within one of the world’s most data-intensive sporting environments.

We look forward to welcoming Dan to Manchester this October.