About

With a vast content library and detailed viewing data, ITV has access to uniquely large and informative datasets. In this session, George will explore how AI is being applied to unlock the value of this data – enhancing metadata to power personalisation, drive deeper engagement and increase viewing.

Takeaways

• How to tailor AI solutions to solve direct business problems
• How blending Machine Learning techniques can improve outcomes
• The role of Machine Learning in a GenAI world