About

“Data-driven”, a phrase that is everywhere; a mantra, a mandate, and sometimes a mirage. So where -and how- does data science genuinely improve decisions? This panel gets practical, with perspectives spanning news media, retail, financial services, tech start-ups and more. We’ll explore when models outperform judgement (and when they don’t), how to design decision pipelines that business teams actually trust, and the guardrails that prevent tech overuse and metric-chasing that doesn’t move the needle. We’ll debate whether organisations are under-using data science or over-relying on it, which talent and tooling truly matter, and how to keep human agency central as AI scales. Expect candid stories, usable patterns, and red flags you can adopt or leverage for your own context and use cases.