14:50 - 15:20 Keynote Theatre: Leadership & Strategy
Making Generative AI Real: From Prototype to Production
Wednesday 22nd October 2025
About
Generative AI has huge promise – but unlocking real-world impact takes more than a prototype. In this talk, Matheus Guimaraes explores what it takes to bring GenAI into production, from adoption to deployment and observability, including a look at emerging patterns like agentic AI. Then hear from James Von Der Fecht (MAG) as he shares how their use of AWS’s GenAI stack is already delivering measurable outcomes in the enterprise.
Takeaways
- Explore the steps required to move Generative AI beyond experimentation into real-world deployment
- Learn strategies for integrating GenAI into workflows and monitoring its performance effectively
- Gain insights into cutting-edge trends like agentic AI and how they influence enterprise applications
- See practical examples of measurable outcomes using AWS’s GenAI stack in a business context