Building a Data and AI Strategy for Competitive Advantage
Speaker: Mike Ferguson, CEO, Intelligent Business Strategies
Time: 09:30 - 12:30, 20 October 2025
Location: Exchange Room 1 @ Data Decoded MCR
Most companies today want to become data and AI driven. A key first step in achieving this, is to create a data and AI strategy that sets out a roadmap on how to get there. When defining a data and AI strategy, most companies are faced with two broad challenges. The first is how to reduce risk to get data under control, govern it and build trusted data that can be consumed and used. The second is coordinating what to build and in what order across your business to maximise the use of data, analytics, and AI for competitive advantage to disrupt the market(s) you compete in. Data and AI strategy therefore needs to be defensive as well as offensive. So how do you do this? This workshop looks at this problem and seeks to find a way to build a data and AI strategy that enables you to create competitive advantage.
- What is a data and AI strategy and what should it contain?
- What do you need to do to build a data and AI strategy?
- Aligning data and AI with your business strategy and business capabilities
- Understanding a defensive versus an offensive data and AI strategy
- Understanding and assessing your current state
- Defining your future state that utilises data and AI to maximise business value
- Creating an implementation roadmap that delivers progressive incremental value