Two global stages. Two very different environments. One shared challenge: using data to make better decisions in high-stakes situations.

Data Decoded LDN 2026, taking place on 22–23 April at Olympia London, has confirmed its headline keynote speakers — bringing together expertise from space exploration and Formula 1 to explore how data, AI and strategy drive real-world outcomes.

Opening the event is Dr. Jeevan Perera, followed by a closing keynote from Ruth Buscombe.

Together, they frame the event with two powerful perspectives on how organisations can move from data ambition to measurable impact.

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Opening Keynote: NASA’s Perspective on AI, Robotics and the Future of Exploration

Dr. Jeevan Perera, Senior Engineer and Deputy Station Chief at NASA, will open Data Decoded LDN with a keynote exploring how AI and robotics are being used to overcome the challenges of getting to the Moon and Mars.

Operating in one of the most complex and unforgiving environments imaginable, NASA relies on data not just for optimisation, but for survival. From autonomous systems to advanced analytics, AI is playing a critical role in enabling missions where precision, reliability and decision-making are paramount.

This session will provide attendees with a rare insight into how cutting-edge technologies are being applied at the frontier of human exploration — and what organisations can learn from these approaches when tackling their own complex challenges.

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Closing Keynote: Formula 1 Strategy and the Power of Real-Time Data

Closing the event, Ruth Buscombe, Formula 1 Race Strategist, F1TV Analyst and Broadcaster, brings a perspective from one of the most data-intensive and time-critical sports in the world.

Across roles with Ferrari, Haas and Sauber, Ruth has built a career on translating data into race-winning decisions, where milliseconds and marginal gains define success.

Her keynote will explore how high-performance teams:

• Turn vast amounts of data into clear, actionable strategy
• Make critical decisions under extreme time pressure
• Build systems and processes that consistently deliver competitive advantage

For organisations investing in data and AI, Ruth’s session will demonstrate what it really takes to move beyond dashboards and pilots, and into decisions that drive measurable outcomes.

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Two Worlds. One Theme: Data That Delivers

While NASA and Formula 1 operate in vastly different environments, the underlying challenge is the same:

How do you turn data into decisions that matter?

At Data Decoded LDN, these headline keynotes are not just inspirational, they are grounded in real-world application. They set the tone for an agenda designed to help attendees:

• Overcome data and AI implementation challenges
• Improve decision-making across their organisation
• Build capabilities that deliver tangible business value

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Join Us in London

With headline keynotes from NASA and Formula 1, Data Decoded LDN 2026 brings together two of the most compelling examples of data in action.

If you’re looking to move from ideas to impact, and build data capabilities that deliver — this is where to do it.

🎟️ Register free and explore the full agenda:
https://datadecoded.com/ldn