About

Most organisations treat data strategy as a technical challenge. At Roche, it became a cultural transformation. While a scalable AWS backbone provided the foundation, the real breakthrough came from putting data directly into the hands of the Go-To-Market (GTM) organisation. This session explores how Roche moved beyond infrastructure to empower thousands of non-technical sales and marketing professionals to generate their own insights. By shifting from a centralised “service desk” model to a self-service approach powered by ThoughtSpot, Roche bridged the gap between complex data engineering and real-world commercial impact. We’ll share the technical architecture, the strategies that drove global adoption, and the key lessons learned while scaling a data-driven GTM engine.

Takeaways:

• Design for empowerment: Build data platforms that truly serve non-technical users
• Drive adoption at scale: Tactics to embed data into everyday GTM workflows
• Enable data literacy: Shift from centralised control to self-service culture
• Learn from reality: Practical lessons from a global transformation at Roche