Speaker profile

Nicaraguan-born Gus Reyes is a Digital Analytics Product Manager at NowSkills in the Northwest, helping organisations turn data ambition into measurable business outcomes. With expertise in business and data analytics, commercial intelligence, project delivery, and product development, he translates complex data capabilities into solutions leaders trust and teams use.

He began his career in telecoms, developing a strong commercial mindset and foundation in finance, strategy, and data-informed decision-making, experience that shapes his practical, results-driven approach today.

Passionate about growing the next generation of data professionals, Gus coaches and mentors apprentices while supporting organisations in building the skills required for modern data platforms. An active contributor to the UK data community, he has spoken at major industry events in London and Manchester on strengthening data capability and delivering business impact through analytics.

Known for his energy and clarity, Gus helps organisations move beyond dashboards toward confident, value-led decisions.